A wedding couple, a male in a dark blue formal suit with a light brown tie and pocket square, and a female in a strapless white wedding gown with a floral headpiece, standing outdoors at what appears to be a wedding venue. 1:40

The groom's first look was his best friend

The groom stands with his back turned in a blue suit and sunglasses, trees behind him, waiting to see his bride. more

It's the first look, the private moment before a wedding when the bride walks up behind the groom and he turns to see her in her gown. The photos from it are often the most emotional of the day.

He checks with the photographer that it's time to turn around, and he's told it is. He turns. Standing there in a wedding dress is his best friend.

A wedding couple, a male in a dark blue formal suit with a light brown tie and pocket square, and a female in a strapless white wedding gown with a floral headpiece, standing outdoors at what appears to be a wedding venue. The headline runs in white letters across the lower third.Save
The groom stands with his back turned in a blue suit and sunglasses, trees behind him, waiting to see his bride.

Whatever he braced for, it wasn't this. Both of them crack up, laughing like a couple of little boys.

The groom's laugh is the star. It keeps building until he gives up on standing and crouches down on the grass with his hands over his face.

A man in a suit crouches on the grass with his hands over his face, tall green trees behind him. A headline runs in white letters across the lower third.Save
The groom folds down onto the grass with his hands over his face.

That laugh is the part people can't get past. It's the contagious kind, and the verdict from people who hear it is that these two really are best friends.

One popular reaction says this should become a wedding tradition. It would need the right friend, and a groom who can take the joke on the big day.

A person in a white dress and a blindfold stands outdoors on the grass, arms crossed over the chest, trees behind. A headline runs in white letters across the lower third.Save
The prank is only the warm-up, since the real first look still lies ahead.

The real first look with his bride still comes after. He just gets to walk into it having already laughed himself onto the grass.

#bestfriends